Pepsi Max is once again joining forces with EA Sports FC™ 26 to celebrate their third consecutive year of partnership, unveiling a fresh campaign that merges the excitement of football gaming with the brand’s signature energy. The collaboration introduces a nationwide on-pack promotion across the UK, offering players exclusive in-game rewards designed to deepen their connection with the EA Sports FC™ universe.
To mark the occasion, global football icons Sir David Beckham and England international Lauren James front the new Pepsi Max campaign, blending nostalgia, humour, and gaming culture. The campaign film depicts Beckham polishing his cherished career memorabilia—his international cap, his UEFA Champions League medal, and his iconic boots—before declaring that he already holds “the ultimate silverware” that “wins every time”: a can of Pepsi Max.
Lauren James, representing the next generation of football excellence, appears alongside Beckham to celebrate Pepsi Max’s place at the heart of football fandom. Her inclusion highlights the brand’s commitment to diversity and the rising influence of women’s football in global pop culture.
The limited-edition Pepsi Max x EA Sports FC™ 26 cans and bottles are now available throughout the UK. Fans can participate in the promotion by following the instructions on specially marked cans or bottles before December 28, 2025, to unlock unique EA Sports FC™ 26 in-game rewards.
Through this collaboration, Pepsi Max continues to blend sport, entertainment, and culture—cementing its place as a brand that celebrates passion, performance, and play, both on the pitch and on the screen.
