Coca-Cola and Converse have joined forces to launch a new global collaboration that celebrates creativity, individuality, and human connection. The Converse x Coca-Cola collection fuses two of the world’s most recognizable cultural icons — one from the world of beverages and the other from the world of sneakers — under a shared philosophy of optimism, authenticity, and self-expression.
At the heart of the launch is the Chuck 70, reimagined in Coca-Cola’s signature red and white color palette. The accompanying campaign, titled “Everyone’s a Chuck,” captures the idea that every person has a story worth sharing — whether through a favorite pair of sneakers or a shared bottle of Coke. The campaign features a series of short films starring Vince Staples, celebrating individuality, nostalgia, and the small moments of connection that bring people together.
“We embrace the mantra of being both timeless and timely,” explains Islam ElDessouky, global vice president of creative strategy and content at the Coca-Cola company. “We want to connect authentically with youth and appeal to all generations. Our rich history allows us to bridge those worlds — the past, the present, and what’s next.”
ElDessouky describes the collaboration as a natural meeting point between two brands that have maintained cultural relevance for decades while continuing to inspire new generations. “We’re drawn to partners who balance heritage with modernity. Converse is the perfect example — a brand that stands for self-expression, creativity, and authenticity,” he says.
Since their debut in 1908, Chuck Taylors have become more than just sneakers — they are a symbol of identity and individuality. “When you step into a pair of Chucks,” says ElDessouky, “you step into a mindset. They inspire confidence, freedom, and a willingness to show up as your true self.”
That sentiment inspired the campaign’s title, “Everyone’s a Chuck.” The concept encourages people to express themselves freely, to speak from the heart, and to create meaningful connections. “It’s about uplifting one another and bringing more positivity into the world,” ElDessouky adds. “It starts at your feet — with what you wear — and it ends with a Coke.”
The collaboration extends beyond style — it’s a creative statement about cultural connection. “When we partner with like-minded brands, it allows us to push the boundaries of creativity,” says ElDessouky. “Because at the end of the day, brands are becoming more human. It’s not just about what you consume; it’s about the music you love, the friends you share experiences with, and how you express who you are. That’s where Coca-Cola and Converse naturally fit together — they’re both part of a larger lifestyle story.”
The Converse x Coca-Cola Chuck 70 features design cues from Coca-Cola’s iconic ribbon, script logo, and signature red-and-white aesthetic. Each pair also includes a customizable patch, inviting wearers to make their sneakers uniquely their own — just as both brands have encouraged generations to make their mark on culture.
The global launch of the Converse x Coca-Cola collection is set for October 10, bringing together collectors, creators, and dreamers who share one belief: that true creativity starts when you dare to be yourself.
