On Instagram, everyone creates — but few dare to break the mold. To honor those who do, Instagram and Uncommon have introduced a new global award: the “Rings.” More than just a trophy, these rings symbolize creativity, courage, and cultural impact, celebrating those who reshape culture instead of following it.
Designed in collaboration with Grace Wales Bonner, the celebrated British designer known for blending fashion, identity, and art, the award redefines what it means to be a creator in 2025. In an era dominated by algorithms and aesthetics, the act of creating is no longer about perfection — it’s about authenticity, risk, and meaning.
The “Rings” are not meant to reward virality or polish. Their purpose is deeper: to celebrate the fearless mindset behind creation. They honor those who post despite self-doubt, who experiment openly, who learn through imperfection, and who bring a personal truth to their work.
According to Uncommon, the idea emerged from a simple but powerful observation — creativity is equal parts excitement and fear. The “Rings” celebrate the moment when a creator silences that inner hesitation and decides to share something real.
An international jury of leading creatives — including artists, designers, and filmmakers — was assembled to select the winners. Each juror nominated individuals they believe embody uncompromising creativity. The winners receive two distinct prizes: a physical ring designed by Grace Wales Bonner, and a digital version integrated directly into their Instagram profile.
The physical ring itself is a cultural symbol, not just a design object. Wales Bonner envisioned it as a union of art, identity, and self-expression, aligning with the shared philosophy of Uncommon and Instagram — that creativity is a universal force.
When a creator receives a ring, their profile visually transforms. A golden halo replaces the usual story ring, marking their account across the platform as part of the community of “changemakers.” Winners can also personalize their profiles with new design features — custom backgrounds, modified like buttons, and new color palettes — all designed to reflect their individuality.
This initiative marks a turning point for Instagram’s relationship with creators. In an era dominated by TikTok and YouTube Shorts, Instagram aims to reclaim its identity as the home of creativity by shifting focus from performance to purpose.
With “Rings,” the platform reaffirms that true creativity is not about metrics or perfection — it’s about courage, emotion, and the willingness to share something meaningful with the world. By embedding this symbol into the user experience itself, Instagram transforms recognition into design, reminding its community that being creative starts with daring to create.
