In a bold blend of pop culture and pastry pride, Krispy Kreme has joined forces with British rapper Lady Leshurr to release a diss track targeting doughnut imitators. Titled “We Run This Glaze,” the track puts subpar rivals on notice with Lady Leshurr’s signature flow and sharp wit, asserting Krispy Kreme’s dominance in the doughnut world.
The campaign follows a quirky marketing move on National Doughnut Day, where Krispy Kreme offered customers a chance to trade in half-eaten doughnuts from competing brands for one of their iconic Original Glazed. The stunt drew crowds—and attention—reinforcing the brand’s confidence in its product.
“For me, an original is unmatched, whether in music or doughnuts,” said Lady Leshurr, underlining the theme of authenticity that runs through both the track and the campaign.
Krispy Kreme echoed her sentiment, stating, “Imitation flatters, but rarely satisfies like the original.” According to the brand, 53% of surveyed consumers declared their willingness to ditch copycats in favor of the classic glaze.
With catchy bars and a sweet message, “We Run This Glaze” isn’t just a diss—it’s a celebration of staying true to your roots. Whether you're in the studio or the kitchen, originality still reigns supreme.
