Pizza Hut is heating up TV screens this summer with a bold new partnership alongside Sky Media and UK music and food personality Big Zuu, as it sponsors the upcoming entertainment series Big Zuu & AJ Tracey’s Rich Flavours. Launching on Sky Max from 20th May, the show combines celebrity, luxury, and cuisine in a global tour filled with flair and flavour.
The collaboration, developed with media agency Spark Foundry, places Pizza Hut at the heart of shared, feel-good moments, aligning perfectly with the adventurous, high-energy tone of the show. Starring real-life cousins and artists Big Zuu and AJ Tracey, Rich Flavours explores opulent lifestyles, world-class dining, and luxury experiences — with Big Zuu’s passion for food leading the way through high-end restaurants, expert chefs, and lavish settings.
As official sponsor of the show, Pizza Hut will feature in custom advertising idents before each episode, including voice-overs by Big Zuu himself. These spots — two 15-second and three 5-second clips produced by Sky Media — will celebrate real-life connection through one of life’s ultimate shared pleasures: pizza. At the center of this campaign is Pizza Hut’s newest creation, the Cheeseburger Pizza, a limited-time menu item designed to capture attention and taste buds just in time for summer.
The partnership goes beyond television. Pizza Hut and Sky Media will launch branded content across Facebook, YouTube, Instagram, and TikTok, showcasing Big Zuu cooking alongside Pizza Hut team members inside actual restaurants. Big Zuu will also share behind-the-scenes and exclusive content via his own social media platforms, amplifying the campaign’s reach and maintaining its authenticity.
"I’m really excited to be collaborating with Pizza Hut for the launch of my new show, Rich Flavours,” said Big Zuu. “We travelled the world sampling the best food there is, and now we’re bringing that energy home."
Jana Ulaite, Chief Marketing Officer at Pizza Hut UK & Ireland, added: "We’re thrilled to be partnering with Rich Flavours — a show as bold as our menu. At Pizza Hut, we’re all about sparking joy, whether it’s through trying a new flavour or sharing a slice with friends. This campaign perfectly reflects who we are: fun, flavourful, and built on bringing people together."
Karin Seymour, Director of Client and Marketing at Sky Media, emphasized the campaign’s multi-platform impact: "This exciting partnership connects Pizza Hut with younger audiences across all our platforms in a fun, relevant, and engaging way. With Big Zuu on board, we’re expecting big things."
With its mix of entertainment, digital engagement, and innovative food, the Pizza Hut x Rich Flavours collaboration delivers a unique recipe where culture, cuisine, and content collide — offering audiences not only a taste of the high life, but also a slice of something new.
