In a bold and cheeky twist on fast food marketing, Taco Bell UK has launched a campaign that’s turning heads—literally. To promote the debut of its new Chicken Nachos, the brand is inviting the UK’s most adventurous foodies to show off their bravery not only on their plates but also at the barber’s chair.
Dubbed the “Nacho Chop”, the campaign dares customers to get a triangular haircut inspired by the shape of a nacho chip. In return, brave participants could earn up to a year’s supply of Chicken Nachos—a crunchy reward for a bold leap.
Created in partnership with Publicis London, this social-first campaign aims to break the British habit of sticking to familiar tastes. It’s built on the insight that while many Brits express a desire to try new foods, they often gravitate back to the usual. Taco Bell wants to change that—and have some fun doing it.
“No one expects a fast-food campaign to involve a haircut,” said Noel Bunting, Chief Creative Officer at Publicis London. “That’s the point. The Nacho Chop isn’t just about food—it’s a playful, visual symbol of daring to be different.”
To bring the idea to life, Taco Bell partnered with Tyler Smith, professional barber and former contestant on The Traitors (BBC). He offered free “nacho-inspired” trims at the brand’s Camden High Street location in London, inviting passersby to embrace change and a little silliness in exchange for cheesy, crispy goodness.
For Lucy Dee, Marketing Director at Taco Bell UK, the initiative is about more than a menu launch. “We know trying something new can feel intimidating—especially when it’s outside your usual routine. But this is what Taco Bell stands for: encouraging people to take small risks, have a little fun, and get rewarded in the process.”
With this playful stunt, Taco Bell once again leans into its bold brand personality—one that blends creativity, humor, and a love of the unexpected. Whether through a triangle-shaped haircut or a daring dip into new flavors, the message is clear: be different, be bold, and let your taste buds—and style—do the talking.
