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The Marketing News of the Week!

Coke Studio Arrives in Morocco: "After touring the continents, Coke Studio, the unmissable musical show that has been characterized with tremendous success, has landed in Morocco. Indeed, this new program seeks to support the musical heritage and to give new breath to the Moroccan song around which Moroccan singers of different generations meet. The latter will confront artists from different generations, each with its culture and sensitivity. Among the artists, there are Latifa Raâfat, Douzi, Khaoula Moujahid, Issam Kamal, Nabila Maan, Salma Rachid, Btissam Tisket, Faissal, Abdou Souiri, Houda Saad, Abdelaziz Stati, Badr Soltane, Ahmed Chaouki, Cheb Youness, Cheb Beriah, and others."


Marrakech Sets up Connected Trees to Recharge Your Batteries: "Marrakech has set up a strange tree that is far from being a mere decoration. It is a connected tree with many advantages: it allows to recharge mobile phone, to surf on Internet using Wi-Fi, or to protect itself from the sun. Named eTree, this tree is a new source of energy made available to users. With the available sockets, people can recharge their mobile devices with the energy provided by the photovoltaic panels."


Salwa Akhannouch Launches Yan&One on October 28: "After three years of work, creativity, and research, the new boutique of Salwa Idrissi Akhannouch will open its doors at Morocco Mall on October 28. Named Yan&One, this new boutique, the first of its kind in the world, redefines the perception of beauty by proposing a new ultra-connected approach, which is aimed at all women and men, whatever their skin color, morphologies, styles, and means, according a statement."


Dailymotion Will Soon Launch a 100% Digital Campaign in Morocco: "The Moroccan National Office of Tourism (ONMT) has just announced, through its media communication agency Anacrouse, the signing of a new partnership agreement with NROLL, the integrated creative studio of Dailymotion, for the launch of a new campaign 100% digital. The latter aims to highlight the different riches of the Kingdom. To this end, the integrated creative studio of Dailymotion has chosen a strategy in two parts: a social media campaign and a VLOG / Web-reportage."


Ikea Maroc Unveils Its 1st Pop-Up Store: "To promote its new collection, Ikea, a Swedish company specializing in the design and retail sale of furniture and decoration objects ready to pose or to assemble kit, has just unveiled a new street marketing campaign in Casablanca. Indeed, the latter has installed its 1st Pop-Up Store in Morocco with the aim "to increase the reputation of the brand and to experience a new Ikea experience, more fun, which allows us to create an emotional connection with our customers," announces a statement of the brand. With this new concept, the Swedish furniture giant intends to target a younger audience while identifying its needs and consumption habits."

 

 

Crédit : IMPERIUM MEDIA